Sales comparison approach
Pedro Gomez-Faccio
Marketing that earns attention and moves the business.
Selected property-management and hospitality work
Commercial strategy · brand systems · digital experience · marketplace growth
East Sister Rock: a premium asset translated into a defensible value story
A 37-page appraisal connected property detail, market context, income evidence, and comparable-sales logic.
Three bedrooms · two baths
Partial-year total
After housing expense in the report model
Viewable deliverable
View 37-page reportFull East Sister Rock Appraisal Report
Private island setting, dock access, pool, guest house, and solar/wind systems — with operating evidence made visible.
A property experience becomes a brand when every touchpoint connects
Venue, food, beverage, digital merchandising, and campaign creative were treated as one connected operating system.
Only consented work is included
To deliver quickly and responsibly, this selection is limited to property-management and hospitality clients who expressly consented to sharing work and results.
Privacy is part of the operating discipline.
- Written consent before public-facing portfolio use
- Financial, operational, and strategic information held in strict confidence
- Relevant business data stored securely and deleted after analysis
- Names, dates, platform labels, and private identifiers blurred where requested
Property-management and hospitality relationships built on trust
Every testimonial is available at full size. Select any image to enlarge it.
307
Mother's Day reservations reported
The client then closed bookings — a practical demand-generation result expressed in operational terms.
Holiday concepts adapted into a coherent multi-format system
A clear offer was translated across feed, story, event, and conversion placements while protecting visual consistency.
Offer
What makes the guest act now?
Format
How should the idea adapt by placement?
Friction
What blocks reservation or purchase?
Result
What signal confirms the campaign worked?
Platform fluency with custom execution when the business needs more
The right operating layer is selected for the requirement — then delivered as a maintainable solution.
Squarespace Partner
Experience structuring and delivering polished, editable web experiences.
Oracle systems
Implementation experience connecting operational needs to enterprise systems.
Custom HTML + JavaScript
Purpose-built interfaces, integrations, and front-end behavior when needed.
Python solutions
Automation, analysis, reporting, and data workflows beyond standard platform limits.
Bombay Darbar: five revenue gaps turned into an actionable growth agenda
A recent business consultation and review for the acclaimed three-location South Florida Indian restaurant group connected demand, conversion, and operating economics.
Leakage between attention, booking, and realized revenue
Modeled range used to frame the opportunity
A concise review designed for operational use
Recommended commercial architecture
- Offline-to-online conversion architecture
- No-show recovery and reservation protection
- Premium-brand offer strategy tied to measurable outcomes
Strong economics, constrained marketplace discovery
The presentation separated current evidence from forward targets so the investment recommendation stayed credible.
Current-state total
Reviewed volume
Acquisition volume
Core conclusion
Average basket value was healthy at $21.68, but feed positions of 14 / 21 / 21 limited efficient discovery. The plan paired stronger placement with evidence-led offers instead of indiscriminate discounting.
$1,600 ad spend → $9,520 attributed sales
Prior offer evidence
Forward target, not a reported result
Booking-source shifts revealed a quality-of-demand problem
Year-over-year channel changes were reframed as a retention, contribution, and inventory-control question.
Out of town
+33.1%
Phone
+7.1%
OpenTable
-2.2%
Walk-in
-5.0%
Full book
-8.7%
Last minute
-10.0%
First time
-12.8%
RestRef
-56.7%
Protect local repeats
Reserve a controlled share of inventory for repeat local guests.
Monetize visitor demand
Use shoulder times, deposits, waitlist, and pacing.
Segment the database
Build distinct paths for visitor, local, and repeat cohorts.
Measure contribution
Evaluate profit and lifetime value — not just cover origin.
Premium creative. Commercial discipline. Measurable outcomes.
Brand systems, property storytelling, digital experience, marketplace growth, commercial analytics, and client partnership from strategy through launch.